The Challenge

For Futurelab’s attendance at BETT, the UK’s premier Education exhibition, the brief was simple: To present their web based content on a series of web connected computer workstations in a simple laboratory type environment – but with bold and abstract graphics. Futurelab also required a darkened demonstration area for the launch of their innovative new interactive teaching aid.

The Solution

The stand was divided into two sections: An all white ‘learning lab’ built around two ‘Pods’ – each comprising of a three sided workstation networked together towards the front and main approaches – and a ‘theatre’ area to the rear where their new teaching aid could be revealed and demonstrated to invited delegates under light-controlled conditions for maximum effect. Full Circle’s design studio worked with Futurelab to develop the free-form imagery applied to the walls and counters on a wide format, environmentally friendly substrate that they were subsequently able to re-use at their offices in Bristol. This was Futurelab’s most successful show ever at BETT in terms of attracting people to their stand and lead generation.

Project Details

Client Futurelab
Case Study Medium
Sector Education
Budget £22,000

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